Getting Started with Google Analytics


Tracking Code

Google Analytics "Tracking Code" is a block of JavaScript code that you embed in the <head> section of your web pages. When your web pages are loaded into a web browser the JavaScript is executed. It sends a load of information about the page, and the browser, and the device it's running on, and its HTTP connection (e.g. IP address) to Google. Google loads it all into the "Product" (read "big bucket for data") identified in the JavaScript.