Getting Started with Google Analytics



A Filter is a used to:

• Determine what data is included in, or excluded from, a View i.e. it determines what data makes it from the Product's data bucket into the View.

• Modify the data featured in a View when it is passed from the Product's data bucket to the View.


Click here to read what Google have to say about Filters.


Click here for the Google Analytics Academy lesson on Filters (includes a video).